tag:blogger.com,1999:blog-48300435328876251712024-03-12T20:34:46.563-07:00Business 2 Business MarketingWritomaniahttp://www.blogger.com/profile/04878197070819508028noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-4830043532887625171.post-57396683081596953252010-02-22T02:28:00.000-08:002010-02-22T02:34:40.543-08:00Unique Dynamics of B2B Marketing<p>Business-to-business marketing may be one of the least understood disciplines in business.</p> <p>It's ironic, because consumer-centric marketing has been widely popularized - just check out the marketing section at any bookstore or peruse the curriculum of most MBA marketing programs. But while a number of consumer marketing concepts have analogs in marketing to businesses, it's not a simple translation from targeting "Joe" to targeting "Joe's Discount Auto Parts" with 28 stores in five states.</p> <p>That's certainly true in search marketing.</p> <p>On March 22, at Day 2 of SES New York 2010, Patricia Hursh, Tony Wright, and myself will present at the session <a target="_blank" href="http://www.searchenginestrategies.com/newyork/agenda-day2.php#b2b-search">Advanced B2B Search Marketing</a>. In our brief hour, we'll cover search marketing methods that are purely about reaching and converting businesses.</p> <p>In particular, we'll focus on three dynamics that are unique to B2B marketing.</p> <p>First, B2B buying is a group activity. For purchases of any significance, a number of people will weigh in on the decision, often from several departments. Internally, there can be a mix of collaboration and competition in this process - everyone wants the business to succeed, but everyone wants to look good in their particular job too.</p><p>Source: <a href="http://www.clickz.com/3636513">Unique Dynamics of B2B Marketing</a><br /></p><input id="gwProxy" type="hidden"><!--Session data--><input onclick="jsCall();" id="jsProxy" type="hidden"><div id="refHTML"></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-4830043532887625171.post-30543414158807791142010-02-19T06:43:00.000-08:002010-02-19T06:44:42.313-08:007 Free Ways to Build a Massive Wholesale Buyers List<p><strong>By: <a href="http://www.articlesbase.com/authors/mike-jake/130269" title="Mike Jake's Articles">Mike Jake</a></strong></p><p>Fear holds back many would-be Beginner real estate investors. Often for those looking to create some fast cash wholesaling or flipping junkers are fearful of not being able to find a buyer to sell the house they put under contract. </p><p>I’ve heard it a hundred times if you find a good deal the money will follow. Sounds easy enough, but looking back myself, I was scared to death. </p><p>Let me strip away the fear before you even get started. </p><p>Here’s 7 ways you can put a massive wholesale buyers list together without having a house to sell. </p><p>This is an evergreen list of ways to build your wholesale buyer’s list from scratch without investing a dime of your own money. </p><p>Let’s get started: </p><p>1. Call Ads. Call the ads in the newspaper (look online - it’s free), penny-saver classifieds, and craigslist offering a “we buy houses” message. If they are advertising, they are looking for deals. Not all are serious investors. Some might be looking for a wholesale deal themselves so ask a few questions to determine how “real” they are. Different investors look for different types of deals, so build some rapport and really find out what they want and what they are willing to pay for it - and how fast they can close! Keep as much detail as you can about what each individual buyer likes or doesn’t like. </p><p>2. Call Phone Directory Ads. Phone directories (online and offline) aren’t cheap to advertise in, so you’re likely going to find a higher caliber buyer there. Again, look for the “we buy houses” ads. </p><p>3. Run your own Free ad in craigslist.com, backpage.com and any other free classified posting. </p><p>I started with “fixer upper, cheap, cash ###-####” but many have used that ad and it doesn’t work as well since many savvy investors know it’s likely a beginner just trying to build a buyers list. </p><p>Here’s an ad writing formula I use. Fixer Upper typically starts my ad. Fixer upper pulls better than Handyman Special and some other options I’ve tested, but try testing a few and see what pulls better, then I give the After Repaired Value of the house, say $150,000, I’ll say a repair amount - something typical of the junkers we will be wholesaling and then I’ll say the price. I will use odd numbers and I’ll vary the percentage discount to see what buyers want. Here’s a test ad: </p><p>Fixer Upper. $147,900 Fixed Up, Needs 22,755 in Repairs, Must Sell for $87,601 Please call ###-#### quick! </p><p>The more you lower the “Must Sell” price relative to the after repaired value should obviously generate more interest, but you want to test the upper limits. Many rehabbers use different formulas to determine what a good deal is. Play around with the numbers to see what pulls the best without giving up to much potential profit (on your hypothetical deal). </p><p>4. Call all the Bandit Signs, Billboards and other “We Buy Houses” signs around your town. </p><p>5. Network at your local real estate investing club. </p><p>6. Look for active rehabbers. Any agent can run a search on the MLS (multiple listing service) for specific keywords. Look for “rehabbed” or “renovated” keywords in the listings. Track down the owners from the tax rolls. </p><p>7. Attend the foreclosure auctions. These are real cash buyers. Think of the sale as your “power networking” session. In my county they last maybe 15-20 minutes. get there early, meet the buyers, get there “criteria” and their contact information. </p><p>8. (I know I only said, 7, but consider this a bonus) Don’t QUIT. Keep building your buyers list! Once you start doing deals you can reinvest into some systems to do this for you, but I’ll tell you, dealing with regular buyers is RELATIONSHIP. Time spent building relationships with regular buyers is time well spent. The better your relationship with your buyers, the easier and easier being a wholesaler will be for you. I have cultivated relationships with beginner investors and by showing them who to contact for hard money or showing them “how to” do the deal, they in turn, made some money and become eager to do another deal with me. A little extra effort goes a long way and the better relationship you have with your buyers, the easier your life gets. </p><p>Once you have your buyers list and you’ve spent the time to build the foundation of a relationship you should have learned exactly where to start looking for deals, what kind of deals to look for and what your buyers are willing to pay for them - and how fast they can close. This totally reverses the risk! </p><p>Now get after it! No whining, no complaining, just do it! </p><strong>About the Author</strong><br /><p></p><p style="font-style: italic;">Michael Jake, your “Local Mentor” and <a href="http://www.localmentor.com/">Colorado's leading single family house investing expert</a>, has created an absolutely amazing free course called <a href="http://www.localmentor.com/">"How To Succeed in Today’s Colorado Real Estate Market."</a> This FREE Mini-Course will reveal how you can make a boatload of cold hard cash in today's troubled Real Estate market.</p><p></p>Article Source: <a href="http://www.articlesbase.com/">http://www.articlesbase.com/</a> - <a href="http://www.articlesbase.com/entrepreneurship-articles/7-free-ways-to-build-a-massive-wholesale-buyers-list-903726.html" title="7 Free Ways to Build a Massive Wholesale Buyers List">7 Free Ways to Build a Massive Wholesale Buyers List</a>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-4830043532887625171.post-6641968394179343522010-02-17T01:22:00.000-08:002010-02-17T01:26:08.386-08:00What’s The Best Formula For B2B Search Marketing Success?<p>Today, B2B marketers have many choices when implementing a successful search marketing program. Should you be using SEO (Search Engine Optimization), SMO (Social Media Optimization), or PPC (Pay Per Click) advertising to generate traffic and new leads? Should one method be used without the others or should they always be combined in order to realize your greatest benefit online? The answer is… it depends.</p> A full-blown B2B Search Engine Marketing (SEM) program starts with a well thought out strategy and typically combines all of these approaches to create total online market domination.<br /><br />Original Story on Search Engine Land: <a href="http://searchengineland.com/what%E2%80%99s-the-best-formula-for-b2b-search-marketing-success-35095">What’s The Best Formula For B2B Search Marketing Success?</a><br /><input id="gwProxy" type="hidden"><!--Session data--><input onclick="jsCall();" id="jsProxy" type="hidden"><div id="refHTML"></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-4830043532887625171.post-25016437283642453712010-02-14T23:59:00.000-08:002010-02-15T00:07:18.601-08:005 Tips to Optimize B2B Marketplace Listing to derive Maximum Benefits<p><strong>By: <a href="http://www.articlesbase.com/authors/b2b-marketing-consultant/167970" title="B2B Marketing Consultant's Articles">B2B Marketing Consultant</a></strong></p><p>An <a href="http://www.eurotradenet.com/"><strong>Online B2B Marketplace</strong></a> is a trade portal where wholesale buyers and sellers gather to promote their products and services. Such Online Marketplaces are effective source of leads as there are thousands of buyers searching for products through these portals. The Online Marketplaces operate by creating profile pages for businesses and their products which are highly optimized for search engines and rank higher for many search results.<br /><br />But donot fall in to the trap of these companies saying it is a cake walk. In fact marketing through B2B marketplaces can be quite a tricky thing. The limitations of the space and the nature of buyer affect the marketing aspects. Hence it is imperative for the b2b marketers to know about the limitations and exploit the benefits to the maximum. Here are a few points a b2b marketer must consider to derive maximum benefit out of the B2B marketplace listings:<br /><br /><strong>Optimized & Concise Content</strong><br />There is a limitation on the space available for you to showcase your products. The amount of text you can write and the images you can upload is limited. So as a B2B marketer you have keep the content highly optimized with a good sales copy. Take care there are no spelling or formatting mistakes.<br /><br /><strong>Price</strong><br />More options for the buyers’ means that you have a limited time and space to make an impact. The price is definitely the factor that would affect the buyer's decision. Moreover some marketplaces also provide listings based on products prices. The secret of being successful when dealing with the B2B market is that you need to keep the prices down and trade fast. The clients are interested in the products that are latest and hot in lower price.<br /><br /><strong>Latest products</strong><br />Always bring in your latest and best products online. Take care which products you showcase on your company profile page. Evergreen products like “generators” do not need regular updating but seasonal goods like fashion products or consumer electronic products should be need seasonal updating. Don’t sell the surplus products online. If you want to do so, sell them in the auction websites.<br /><br /><strong>Display Accreditation & Verifications</strong><br />The easiest way to generate trust on your company or business is by getting accredited and verified by globally renowned Agencies. After verification, the “Verified by ----” label is provided which can be showcased on your company introduction page and product details page. This helps build trust and can fetch you better prices.<br /><br /><strong>Language & Communication</strong><br />Communication means the languages, skills, and response time. Fluency and expertise with English is must in International Trade. Many B2B marketplaces provide instant messaging facility, in such cases it is mandatory that you are able to talk in the language that the prospect can understand. Also the responses should be in good English.<br /><br />These factors help formulate a better marketing strategy for your b2b business. For more information you can visit one of the best B2B Marketplace: http://www.eurotradenet.com</p><strong>About the Author</strong><span style="font-style: italic;"><br /><br />The author is an Online Media Consultant who has been consulting various businesses including Small and Medium B2B Businesses on how to use the power of internet to increase the ROI. This will be a series of articles targeted specifically for B2B businesses through our the world. To know more about </span><a style="font-style: italic;" href="http://www.eurotradenet.com/"><b>b2b trade portal</b></a><span style="font-style: italic;"> please visit http://www.eurotradenet.com. Visit http://b2b-ideas.blogspot.com/ for more marketing ideas for B2B Businesses</span><p></p>Article Source: <a href="http://www.articlesbase.com/">http://www.articlesbase.com/</a> - <a href="http://www.articlesbase.com/online-business-articles/5-tips-to-optimize-b2b-marketplace-listing-to-derive-maximum-benefits-1024236.html" title="5 Tips to Optimize B2B Marketplace Listing to derive Maximum Benefits">5 Tips to Optimize B2B Marketplace Listing to derive Maximum Benefits</a><input id="gwProxy" type="hidden"><!--Session data--><input onclick="jsCall();" id="jsProxy" type="hidden"><div id="refHTML"></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-4830043532887625171.post-20158551285823505112010-02-10T01:11:00.000-08:002010-02-10T01:27:59.998-08:00Best Practices for B2B Wholesale Suplliers<strong>By: <a href="http://www.articlesbase.com/authors/b2b-marketing-consultant/167970" title="B2B Marketing Consultant's Articles">B2B Marketing Consultant</a></strong><p>"Customer is the king". Yes it is true. It is because of “Customers”, why we are in business. In the B2B business, lead generation and sales management are keys to ensure your sales pipeline always full. But, many big and small companies are not giving heat to it. Not having or knowing how many leads you have in your sales pipeline and at what stage they are in the sales-cycle can have huge impact on your bottom line. So how do you find new customers? Where should you spend your marketing dollars? How do you measure your ROI?<br /><br />So I am discussing herewith 5 things you can do to generate more and better quality leads.<br /><br /><strong>1. Branding – Does it matter?</strong><br /><br />This is an ongoing argument. Some will say YES branding does matter and others will say NO it does not matter. So, the question arises, does it matter? Yes it does. Ask a group of your clients how they came to be your clients?<br />Maximum responses will say by "referrals", followed by: by reading about your company or learned about you through seminar, in other words your reputation or “brand" influenced their buying behavior and ultimately their buying decision.<br /><br /><strong>2. Target Markets - Who are your prospects?</strong><br /><br />How well do you know your target markets? Jus answer these questions:<br />1. Do you know the profile of your target prospect? (Industry, No. of employees, revenue, etc.)<br />2. Do you know the title of the decision maker you should be targeting?<br />3. Do you know the names of the actual companies you should be targeting?<br />4. Do you know the actual names of the decisions makers in those companies?<br /><br />If your score is 100%, it means you know your target prospects. 80% or less then there is scope for improvement. This is important because: to be successful in lead generation and sales, you need to know, who your best potential customers are. So, I can say knowing your prospects better and ROI on lead generation is directly proportional to each other.<br /><br /><strong>3. Contacting Prospects -What works?</strong><br /><br />A refined prospect list is the starting point, but what is the most effective way to contact them? Recent Researches shows that two most effective ways to contact prospects is through:<br /><br />1). <strong>Referrals:</strong><br /></p><p>Referrals can come from clients, partners or suppliers and represent your best way to contact your prospects. This is best method to contacting your prospect because the person making the referral already has a trusted relationship with the contact and has prequalified them to some level. You are granted the same level of trust as a result of the referral.<br /><br />2). <strong>Telephone Prospecting.</strong><br /></p><p>Telephone Prospecting can be as effective as referrals if implemented correctly. The purpose of the telemarketing is what determines its effectiveness. What you should do is use the telemarketing as a way to introduce your company and learn more about the prospect, not sell them on the phone. It is very unlikely that you are going to call someone when they happen to be “sales ready”, but you need a starting point and this is it.<br /><br /><strong>4. Nurturing – Is your bucket leaking?</strong><br /><br />Lead management is the key to long-term profitability. Sales teams are usually highly motivated to find “sales ready” leads. Industry researches show that only 10% of the total leads are in the “sales ready” bucket. The remaining 90% are not ready or able to make a purchase decision and require a nurturing plan…but do you have one?<br /></p><p>Lead nurturing: It is about managing qualified leads throughout the sales-cycle. It’s not about weekly calls asking them to buy, but about demonstrating value, keeping top of mind and positioning your company as a resource so when the lead is sales ready, you are the one they contact. A nurturing plan requires strategy, tactics and systems. For strategy, your company will likely have some level of thought leadership where insight and innovation can be harvested. These are key starting points from which tactics will be developed. You will also need a highly automated system that can manage the lead nurturing process using various marketing tactics and then qualify leads as they become sales ready. <br /><br /><strong>5. ROI – How do I get there?</strong><br /><br />You are investing in Branding, creating refined Prospect Lists, Contacting Prospects, Lead Management Systems and Nurturing Strategies all in the name of creating sales and profit. But how are you going to measure your return on that investment? The only way to do this with accuracy is by having a well defined closed-loop marketing system. This is where you can manage and measure throughout the entire sales-cycle process from initial contact to completed sale. You need to be able to manage and measure your<br /><br />• Branding Activities<br />• Target Lists<br />• Contacting<br />• Nurturing<br /><br />Having a closed-loop marketing system that you can control and adjust to fit your specific business needs will allow you to clearly define your costs for lead generation. Managing and measuring the lead generation and sales-cycle processes will also allow you to keep track what sales actually closed. Once you are able to match up the lead generation processes and costs with the specific sales that closed, your ROI becomes a whole lot easier to determine.</p><strong>About the Author</strong><br /><br /><span style="font-style: italic;">The author is an Online Media Consultant who has been consulting various businesses including Small and Medium B2B Businesses on how to use the power of internet to increase the ROI. This will be a series of articles targeted specifically for B2B businesses through the world. To know more about B2B </span><a style="font-style: italic;" href="http://www.eurotradenet.com/en/b2b/wholesale-suppliers" target="”_blank”"><b>Wholesale Suppliers</b></a><span style="font-style: italic;"> and Buyers Marketplace please visit: http://www.eurotradenet.com</span><p></p>Article Source: <a href="http://www.articlesbase.com/">http://www.articlesbase.com/</a> - <a href="http://www.articlesbase.com/small-business-articles/best-practices-for-b2b-wholesale-suplliers-1126583.html" title="Best Practices for B2B Wholesale Suplliers">Best Practices for B2B Wholesale Suplliers</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4830043532887625171.post-14755716049754759602010-02-08T04:20:00.000-08:002010-02-08T04:34:46.957-08:00The Next Generation of B2B Social NetworkingOver the past year, social networking applications have proliferated across many departments in the corporation. Sales departments especially are groups where "who you know" can mean the difference between success and failure. Let's take that thought to the next logical level - it's not just who you know, but who you and your colleagues know that will enable your pipeline to grow. It's the first piece of what we now call "social selling"- being aware of every person to whom we're connected and having the information that tells us when they may be ready to buy (a trigger). This article covers how to find that elusive connection through social networking.<br /><br />Designed to help salespeople quickly identify the best path to connect with prospects, social networking tools leverage the contacts of employees across the company, revealing connections to important decision makers. Unlike consumer alternatives, B2B social networking combines the base power of "who you know" with the breadth of business contacts listed in public databases and contacts in an organization's in-house email and CRM systems - who "your colleagues know".<br /><br />Original Story on destination CRM: <a href="http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/The-Next-Generation-of-B2B-Social-Networking-60151.aspx">The Next Generation of B2B Social Networking</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4830043532887625171.post-21191613372988446302010-02-05T02:03:00.000-08:002010-02-05T02:12:00.017-08:00How To Find Buyers And Sellers For Your Wholesale Products?<p><strong>By: <a href="http://www.articlesbase.com/authors/b2b-marketing-consultant/357276" title="B2B Marketing Consultant's Articles">B2B Marketing Consultant</a></strong></p><p><strong><a href="http://www.eurotradenet.com/en/b2b/wholesale-buyers" target="_blank">Wholesale buyers</a> & wholesale sellers</strong> form an important part of <strong>wholesaling business</strong>. This concept comes when we need to import/export the things as we cannot grow or make everything in our home country or if we want to expand our business throughout the world.<br /><br />In era of competition, finding the cost effective alternatives has become the first objective of each company. Having quality wholesale buyers/sellers fulfills the first objective to a great extent. Many business to business marketers face the problem of finding quality partners from other parts of world.<br /><br />For the wholesale sellers there are the various ways to attract the<strong> wholesale buyers</strong>. This can be hiring an agent to promote business for you. Sales representative can also be hired to sell on a commission basis for you. In addition, you can set up your own website If you have little knowledge on building a website, you can outsource it. In this way, you can spare more time to do more important tasks. But all in all the most popular and easy way is to get list on online directories.<br /><br />Online directories like <strong>wholesale sellers / manufacturer directorie</strong>s are designed in such a way as to provide effective and efficient alternative to find the best products and suppliers across the world.<br /><br />Online directories not only help the buyers to go through the product details, specification and special features like photos of products but also helps in checking the wholesale sellers / manufacturer / suppliers profile. This collectively can make a buyer to take a thoughtful decision.<br /><br />Wholesale buyers can also check the past record of <strong>manufactures/suppliers</strong> as rating is given to them by these directories. Infact, these online directories are provided with many features like access to review of products and companies, contact no of suppliers through the "easy contact" option provided on these directories facilitating ease of contact and anonymity. The businesses listed on these directories present the best prices to rise above the competition from other buyers listed along with them. Some directories like Eurotradenet.com provide all of these services as free as a part of their promotional campaign.<br /><br />Thus we can say that an online presence has become important because it immediately establishes your credibility. Moreover, it not only helps the<strong> wholesale buyers</strong> to get quality suppliers but vice- versa. As sellers can also identify through the directories a source of generating sales lead.</p><strong>About the Author</strong><br /><p></p><p style="font-style: italic;">The author is an Online Media Consultant who has been consulting various businesses including Small and Medium <strong>B2B Businesses</strong> on how to use the power of internet to increase the ROI. This will be a series of articles targeted specifically for <strong>B2B businesses</strong> throughout the world. To know more about the<strong> B2B <a href="http://www.eurotradenet.com/en/b2b/wholesale-suppliers" target="_blank">Wholesale Suppliers</a></strong><strong> Directory</strong> visit one of the top European B2B Wholesale Buyers Directory:<strong> http://eurotradenet.com</strong></p><p></p>Article Source: <a href="http://www.articlesbase.com/">http://www.articlesbase.com/</a> - <a href="http://www.articlesbase.com/business-opportunities-articles/how-to-find-buyers-and-sellers-for-your-wholesale-products-1797940.html" title="How To Find Buyers And Sellers For Your Wholesale Products?">How To Find Buyers And Sellers For Your Wholesale Products?</a><input id="gwProxy" type="hidden"><!--Session data--><input onclick="jsCall();" id="jsProxy" type="hidden"><div id="refHTML"></div><input id="gwProxy" type="hidden"><!--Session data--><input onclick="jsCall();" id="jsProxy" type="hidden"><div id="refHTML"></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4830043532887625171.post-14494419880179930262010-02-02T01:52:00.000-08:002010-02-02T01:56:12.061-08:00Make yourself Talk of the Night With Wholesale Women’s Wear Collection<strong>Author: <a title="Mujaffar" href="http://www.blogger.com/authors/mujaffar/33445">Mujaffar</a></strong><br /><br />Wholesale dresses are for sure close to women's heart as it gives a feeling of comfort to the women. The design of wholesale lingerie chosen by the women reflects her sense of style and passion of beauty. Every woman craves to get the most stylish collection of wholesale lingerie in her wardrobe and so the demand of distributors selling the wholesale lingerie at whole prices is increasing. The distributors sell the lingerie through retail outlets and online websites. Wholesale sexy lingerie acts as a catalyst for your sex life as every man love to see his lady love in sensuous lingerie and so is a must buy for women.<br /><br />The wholesale websites available on the internet has an extensive collection of brand new wholesale dresses and wholesale lingerie in varied colors such as red, blue, yellow and black. The high quality fabric like silk, satin and organza coupled with excellent style range of wholesale cocktail dresses, wholesale bridesmaid dresses, wholesale party dresses and wholesale sexy dresses can give an irresistibly hot look to the wearer. With the wholesale site, buyers can avail sophisticated designs of following wholesale dress materials-<br /><br />wholesale sexy lingeriewholesale evening dresseswholesale evening gowns and prom gowns Wholesale dresses such as cocktail dresses, bridesmaid dresses, wholesale party dresses, wholesale sexy dresses and wholesale prom dresses.<br /><br />The wholesale websites offers sensuous range of lingerie collection. The lingerie items comes in truly unique and funky designs such as dresses body stockings, pantyhose, thi-hi's, cami sets, stockings, teddies and long gowns. The wholesale dresses such as wholesale sexy lingerie, wholesale evening dresses, wholesale lingerie, wholesale evening gowns, wholesale prom gowns and wholesale prom dresses are lavishly designed and have impeccable finishing. The wholesale website has a wide range of special occasion wholesale dresses such as funny, Juliet, Ynes, juno, 17 young and cotton bloom.<br /><br />All the dress varieties such as wholesale cocktail dresses, wholesale bridesmaid dresses, wholesale party dresses and wholesale sexy dresses can give you an absolutely envious look in the party. The wholesale dress varieties such as wholesale sexy lingerie, wholesale evening dresses, wholesale lingerie, wholesale evening gowns, wholesale prom gowns, wholesale prom dresses and wholesale dresses are available in easy to fit sizes. The dress fittings are available in different patterns such as body hug, tight, loose, comfortable fit and slim fit.<br /><br />The wholesale websites also have rich variety of wholesale cocktail dresses that are best to flaunt your chic taste in the elite parties. The wholesale prom gowns are vital to get an angel look while enjoying the prom dance and the perfect place to shop for them is none other than wholesale websites on the internet. The prom gowns range in the internet websites is available in different shapes such as strapless and A-line wholesale prom gowns. Besides the cocktail fashionable dresses, the wholesale websites offer outstanding range of wholesale bridesmaid dresses that are designed to make the wedding wardrobe a memorable for her.<br /><br />Online shopping of your favorite wholesale dress material is for sure perfect way to save time and hassle. The wholesale dresses available in the internet are absolutely affordable and are designed in accord with the consumer's need and taste. The buyers of the wholesale dresses must check the popularity and reliability of the wholesale website so as to ensure a safer investment for a sensuous wardrobe. Have a happy buying!<br /><br />Article Source: <a href="http://www.articlesbase.com/clothing-articles/make-yourself-talk-of-the-night-with-wholesale-womens-wear-collection-614137.html" title="Make yourself Talk of the Night With Wholesale Women’s Wear Collection">http://www.articlesbase.com/clothing-articles/make-yourself-talk-of-the-night-with-wholesale-womens-wear-collection-614137.html</a><p></p><br /><strong style="font-style: italic;">About the Author</strong><br /><span style="font-style: italic;">We are offering wholesale lingerie, wholesale sexy lingerie, wholesale sexy dresses, wholesale bridesmaid dresses, wholesale prom dresses, wholesale prom dresses, wholesale evening dresses, wholesale cocktail dresses, wholesale prom gowns, wholesale evening gowns, wholesale party dresses online.</span>H.S.http://www.blogger.com/profile/00654532095261143374noreply@blogger.com0tag:blogger.com,1999:blog-4830043532887625171.post-87909056445387828902010-02-02T01:46:00.000-08:002010-02-02T01:49:01.911-08:00Starting a Big Business from Small InvestmentThe FINANCIAL -- Two young Georgians launched an online jewellery shop - geojewellery.com, investing just 1,000 GEL initially which has reached 60,000 GEL turnover in eight months.<br /><br />"At first it was simple to start up, as we were already experienced in this field," George Abuladze, one of the founders of Geojewellery says.<br /><br />Original Story on Finchannel.com: <a href="http://finchannel.com/Main_News/Business/56654_Starting_a_Big_Business_from_Small_Investment/">Starting a Big Business from Small Investment<br /></a>H.S.http://www.blogger.com/profile/00654532095261143374noreply@blogger.com0tag:blogger.com,1999:blog-4830043532887625171.post-7286324801180915942009-07-24T04:57:00.000-07:002009-07-24T05:02:15.146-07:00B2B Marketing with Social Media<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.cemper.com/wp-content/uploads/2009/07/social-media-trends.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 160px; height: 114px;" src="http://www.cemper.com/wp-content/uploads/2009/07/social-media-trends.jpg" alt="" border="0" /></a>Social Media refers to the content by the people using highly user friendly technologies. This fusion of sociology and technology caught like wildfire among people all over the world. B2B Marketers who were earlier a bit skeptical about the media have started catching on to the social media as a means of promotion.<br /><br />BtoB and the ANA conducted a survey 2 years ago which was updated recently. The study showed a dramatic growth in the use of social media as a marketing tactic. According to the updates published by <a href="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090720/FREE/307159994">btobonline.com </a><br /><blockquote>Sixty-six percent of the marketers surveyed said they are now using social media, up from 20% of respondents to the 2007 survey. Among b-to-b marketers specifically, 57% are now using social media channels, up from just 15% in the earlier survey.</blockquote>The study shows a marked improvement in the usage of social media, the most popular media being Facebook, Twitter and LinkedIn. What every B2B marketer is concerned about is the ROI that this media can deliver. With a lesser percentage of marketers being able to achieve a higher ROI with the social media it translates to the fact that though Social Media can be a great for promotion but it doesnt provide a "Magic Solution". In fact harnessing the social media properly requires a higher degreee of care in creating the marketing campaign.<br /><br />What one can be sure of is that Social Media will take no "Push Messages".H.S.http://www.blogger.com/profile/00654532095261143374noreply@blogger.com0tag:blogger.com,1999:blog-4830043532887625171.post-30084594839292721552009-07-16T05:26:00.000-07:002009-07-16T06:06:12.085-07:00Who Manages your Online Sales?In many B2B companies the online marketing tasks are handled by the IT department. Brian made addressed this issue in his recent post <a href="http://blog.schubert.com/2009/07/15/big-80s-marketing-will-not-return-big-online-conversions/">Big 80s marketing will not return big online conversions</a> saying:<br /><br /><blockquote>...you need to change the culture, just ask your IT manager to write a press release for you. You’ll probably get a blank stare. It’s equally absurd to have them handling your company’s most valuable communications tool – your Web site.<br /><br /></blockquote><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://brandedcontent.adage.com/mic/searchmarketing/fig1.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 232px; height: 237px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCfVBxRBpLM6Lm_4RGoCK-52R9dFIASOYwkuEfG769Zv0wlwBcWwithsqfNvLr2pkrjZydD9K2Pk3Pvhe72e0NLZNZaTYMgdlJ0xcwbx71fgb-7-bU3msosAIBmkYo3lZ-lKybOd3D2FI/s320/fig1.png" alt="" id="BLOGGER_PHOTO_ID_5359041439474536546" border="0" /></a>The marketing department of a company should be the holding the pole position as far as the non technical issues of website are considered. The online marketing strategy has to be in coherence with the overall marketing strategy.<br /><br />As per a <a href="http://www.iprospect.com/about/researchstudy_2007_offlinechannelinfluence.htm">study</a> done some time back nearly 67% of people said that their online search was a result of the offline marketing channels. This necessitates a certain degree of integration between online and offline marketing campaigns which cannot be possible till the time the online marketing is handled by dedicated marketing department.H.S.http://www.blogger.com/profile/00654532095261143374noreply@blogger.com1tag:blogger.com,1999:blog-4830043532887625171.post-22708014323354352072009-07-07T04:32:00.000-07:002009-07-07T05:12:28.898-07:00Email Marketing for B2B BusinessesWe again continue on the topic of Email Marketing. Here is a video on Email Marketing with the author putting forward an interesting view on Email marketing<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/nCeqniJyrl0&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/nCeqniJyrl0&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>H.S.http://www.blogger.com/profile/00654532095261143374noreply@blogger.com0tag:blogger.com,1999:blog-4830043532887625171.post-88924565246075222972009-06-30T23:59:00.000-07:002009-07-01T00:04:30.790-07:00B2B Marketing with Emails and NewslettersBeing featured in search engines is a powerful marketing strategy, but does not reach all potential customers. Emails and newsletters are a widely used way to market. Various B2B companies use email marketing efforts to serve various purposes.<br /><br />* Reaching our to new prospects<br />* Advertising New Products<br />* Providing updates on the existing products and services<br /><br />However how effective your email marketing program depends on how well it is formulated. A recent Marketing Sherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe cite "lack of relevance" as a key factor. This should not come as a surprise because most of the emails or newsletters are just created by the sales people and contain a generic marketing propaganda. Here are a few things you should know as a B2B marketer to make your email marketing program a success.<br /><br /><span style="font-weight: bold;">Know your subscriber.</span> The content of the email depends should depend on your subscriber. An important factor in determining content is ‘What stage of buying process is the subscriber in’ Is your subscriber interested in new product launches or updates to your existing products. Similarly know what step of the organizational hierarchy your subscriber belongs to. A marketing manager won’t be interested in same things as a Marketing executive.<br /><br /><span style="font-weight: bold;">Add value.</span> It is simple human nature that people will be more apt to read something if it offers them something of value. Uniqueness and Usefulness of the content is what will make your subscriber stay and in fact become more interested in your offerings.<br /><br /><span style="font-weight: bold;">Keep it simple.</span> Adding value to your email is one thing but make sure your email is not bogged down because of the extra graphics or endless paragraphs. The content should be of a digestible size other wise the subscriber would be more likely to simply delete such emails. If email becomes bulky it’s highly probable that it will most definitely find its way to the Junk Box.<br /><br /><span style="font-weight: bold;">Technology. </span>As your subscription list increases it becomes difficult to manage the newsletters with commonly used tools. There are many Email Newsletter tools and services that make the process simpler. These email marketing services provide various facilities to optimize and tune up your marketing efforts.<br /><br /><span style="font-weight: bold;">Measure success. </span>Is your email marketing program producing the desired result? As with other b2b marketing efforts the email marketing programs also needs to be measures and quantified. Most of the email marketing programs offer various tools and reports to measure the effectiveness of the emails. What percentage of people actually clicks on your links, how many subscribers did actually read your email and so on. These statistics help your tune up your emails and newsletters.H.S.http://www.blogger.com/profile/00654532095261143374noreply@blogger.com2tag:blogger.com,1999:blog-4830043532887625171.post-71813505443306563232009-06-25T04:34:00.000-07:002009-06-25T04:36:59.362-07:00What every B2B Marketer should know about SEOSearch Engines form the backbone of the information based online market. With most of the people going to Google or some other search engines a suitable position on search engine results is what is every B2B marketer vies for. But easier said than done, search engines are a tough nut to crack even for the people in Search Business.<br /><br />The specific branch of Online Marketing that works on this aspect is called as the Search Engine Optimization. Search engine optimization involves various technical and marketing concepts. The technical aspects range from optimizing the website HTML to optimizing the content. As a B2B marketer how much do you really need to focus on all these technicalities? As a marketing person it is good to have a working knowledge of the technical aspects of search engine optimization but you should be more focused on the how to generate more leads. There are various marketing related aspects a B2B marketer should be more concerned with. Some of these are as follows:<br /><br /><span style="font-weight: bold;">What is your niche and what keywords belong to that niche?</span><br />You cannot create some product which satisfies all segments of the market. Instead of offering something which every customer will find less than satisfactory, offer some product which some of them will find exclusively designed for themselves. Isn’t it better to have a few loyal customers in the initial stage of your business than having little more unsatisfied ones, who will never buy from you again?<br /><br /><span style="font-weight: bold;">How do you measure a “conversion”?</span><br />Conversion is an action that you want your visitor to perform. It can range from a simple download of a brochure to filling out an inquiry form. A wrongful definition of conversion may affect the measure lead conversion.<br /><br /><span style="font-weight: bold;">What is your Conversion Rate?</span><br />This would be a measure of the people who actually do what you want them to do through the website that is a measure of how what percentage of the Search engine traffic actually converts. This measure is a way to track how effective is your marketing effort. Do not be surprised to learn that as much as 99 percent of this traffic is not taking the desired action. Pulling in the right traffic and converting it into bona fide leads is a never-ending challenge. Knowing how well (or poorly) you’re doing in this area is a big first step.<br /><br /><span style="font-weight: bold;">What is the “Bounce Rate”?</span><br />Bounce rate is the percentages of people leave your website with in 10 seconds of reaching it to the total traffic. This way you can check which keyword searches provide the most conversion rate or have you optimized the website for the right niche keywords? It also shows that is your website good enough to hook the visitors on for an extended stay.<br /><br /><span style="font-weight: bold;">Analyze your competition </span><br />Competitors are as important in search market as they are in say real world. You have to track your competitor and the efforts they are putting in to attain the top position or the efforts they are putting in to maintain their positions. A critical study of competitors can provide you an insight to the ways you can improve your own website and the lead generation process.<br /><br />Many B2B marketers simply do not spend that much of time on these basic factors. If these basic things are not looked after then your total search engine marketing campaign may be just putting more cost on your budget rather than helping your lead generation program.H.S.http://www.blogger.com/profile/00654532095261143374noreply@blogger.com3