Today, B2B marketers have many choices when implementing a successful search marketing program. Should you be using SEO (Search Engine Optimization), SMO (Social Media Optimization), or PPC (Pay Per Click) advertising to generate traffic and new leads? Should one method be used without the others or should they always be combined in order to realize your greatest benefit online? The answer is… it depends.A full-blown B2B Search Engine Marketing (SEM) program starts with a well thought out strategy and typically combines all of these approaches to create total online market domination.
Original Story on Search Engine Land: What’s The Best Formula For B2B Search Marketing Success?