B2B Marketing with Social Media

Social Media refers to the content by the people using highly user friendly technologies. This fusion of sociology and technology caught like wildfire among people all over the world. B2B Marketers who were earlier a bit skeptical about the media have started catching on to the social media as a means of promotion.

BtoB and the ANA conducted a survey 2 years ago which was updated recently. The study showed a dramatic growth in the use of social media as a marketing tactic. According to the updates published by btobonline.com

Sixty-six percent of the marketers surveyed said they are now using social media, up from 20% of respondents to the 2007 survey. Among b-to-b marketers specifically, 57% are now using social media channels, up from just 15% in the earlier survey.

The study shows a marked improvement in the usage of social media, the most popular media being Facebook, Twitter and LinkedIn. What every B2B marketer is concerned about is the ROI that this media can deliver. With a lesser percentage of marketers being able to achieve a higher ROI with the social media it translates to the fact that though Social Media can be a great for promotion but it doesnt provide a "Magic Solution". In fact harnessing the social media properly requires a higher degreee of care in creating the marketing campaign.

What one can be sure of is that Social Media will take no "Push Messages".